Service
Brand & identity
Trust starts before the first deploy
For a new company, brand is what makes someone willing to try you at all. We build a visual voice, the core assets, and in-product patterns that stay coherent as you grow instead of fragmenting.
What's included
- Visual direction
- Logo & UI kit
- Tone & messaging
- Launch assets
Technologies we use
A project this size shouldn't be scoped alone
Give us 30 minutes and we'll map the scope, name the risks, and agree on a first milestone worth building. No commitment — and if we're not the right team for it, we'll say so on the call.
Frequently asked questions
What does Watad's brand & identity service include?
A visual direction, core assets like logo and UI kit, and tone-of-voice guidelines that stay coherent as the product grows, rather than fragmenting across screens and channels.
Is brand identity done separately from product design?
It's usually done alongside UI/UX design and development, so the visual identity and the in-product patterns are consistent from day one instead of retrofitted later.
Who is the brand & identity service for?
Mainly new companies and products launching for the first time, where the brand is what makes someone willing to try the product at all.
Does Watad design launch assets like social and marketing graphics?
Yes — launch assets are part of the brand & identity engagement, sized and styled to match the core visual identity.
Does Watad work with businesses outside Jordan on branding?
Yes — like the rest of Watad's services, brand & identity work is available to clients in Jordan, the MENA region, and beyond.